Women in Industry Awards: Recognising Renata Hjelmstrom, Lincom Group

Progress in heavy industry rarely happens by accident. It is driven by people who question how things have always been done, seek better ways forward, and quietly influence the standards the rest of the industry follows.

The ‘Women in Industry Awards’ were created to recognise exactly that.

Across sectors such as quarrying, engineering, transport, logistics and manufacturing, the awards shine a light on women whose work goes beyond day-to-day performance, recognising those who are shaping how businesses operate, how industries
evolve, and how progress is measured over time.

Lincom’s Group Marketing Manager, Renata Hjelmstrom, was recognised this year as a finalist in the ‘Marketer of the Year’ category.

The recognition highlights the increasingly strategic role marketing plays across the industry; customers are looking for clarity, reliability, and confidence in the decisions they make, which has shifted the way organisations communicate.

Alex Young – Forestry & Organics, Darren Smith and Renata Hjelmstrom – Lincom

Today, marketing sits closer to the operational side of the business than ever before. It helps connect engineering expertise with commercial reality, making technical information easier to understand
and more relevant to decision-makers. It also plays a role in setting expectations, not only for equipment performance but also for long-term support that stands behind every machine.

Renata has spent more than two decades in marketing, including over 17 years in the resources industry.

After moving to Australia on a South Australian Government-sponsored skilled visa, she built her career through roles at FLSmidth, Liebherr-Australia, and Fenner Conveyors before joining Lincom Group, where she has led the company’s marketing efforts for more than five years.

The Women in Industry Awards dinner was on 18 June 2026 at Doltone House, Darling Island Wharf, Sydney. While Renata did not take home the award on the night, being recognised among such accomplished peers was a milestone. Reflecting on the experience, Renata said the recognition meant a great deal, both professionally and personally.

Renata Hjelmstrom, Marketing Manager, Lincom

“I’ve been fortunate to spend much of my career in the heavy equipment industry, and I still find it just as rewarding today. Marketing allows me to help customers solve real challenges and build relationships based on trust. Being recognised for that work is incredibly special,” she said.

As the industry continues to evolve, so too does the role of marketing. Renata’s finalist recognition reflects the growing importance of professionals who can translate technical expertise into meaningful customer value.

The CMPA congratulates Renata on being recognised as a finalist in the ‘Women in Industry Awards’

Lincom Group has been a CMPA Member for more than 16 years. We thank them for their support and representing the interests of small to medium businesses in the quarry industry.